Carro de la compra

No hay artículos en el carro

No hay artículos en el carro

Writing That Works, 3rd Edition: How to Communicate Effectively in Business (English Edition)

Envío gratis en pedidos superiores a Mex $600.00

Mex $229.00

Mex $ 135 .00 Mex $135.00

En stock



Lak Lakshmanan
Comentado en los Estados Unidos el 20 de marzo de 2024
The pyramid scheme really works: start with the main point, list the supporting points, then expand on them.Starting with the main point seems like such a simple idea, but many times, I used to lead up to the main point, by which time readers got bored.Listing the supporting points is important from a summary and lets the reader know why you are making the argument you are making.If they don't trust you on a point, it's quite easy to jump over to the place where you provide supporting evidence.I used to think I was a good writer (author of 8 technical books, 50+ research papers, and 100s of articles), but this simple concept has really helped improve how effective my business writing is.
Jesús López Díaz
Comentado en México el 7 de marzo de 2023
Es como una versión 1990-2010. Habla de varios métodos de comunicación que ya no son muy comunes hoy en día. Aún así enseña muchas cosas buenas sobre redacción.
milag
Comentado en India el 7 de marzo de 2023
Very nice book
RENE FAJER CRUZ
Comentado en México el 13 de marzo de 2018
El libro sigue su propia norma de enseñar a escribir con eficacia y directamente sin rodeos y así se lee tal cual. Rápidamente pude encontrar lo que es útil para mi propósito en la actividad profesional que desempeño.Lo recomiendo ampliamente
J. Baker
Comentado en el Reino Unido el 17 de septiembre de 2018
This book is almost 20 years old, so why bother, you might say?If you thought that, you’d be wrong, because human nature and communication hasn’t changed at all in that time.For someone who is impatient and likes people to be brief and be gone, this book is ideal.Big writing, deceptively simple concepts, briefly written and lives within arms length of anything I write that needs to be read.
LL
Comentado en Alemania el 10 de mayo de 2014
Unsere Kommunikation ist oft untereinander miserabel. Das wird einem schnell bewusst, wenn man beginnt zu lesen. Es wird einem klar, dass man evtl. schon einmal ein Geschäft nicht gemacht hat, oder eine Wohnung nicht bekommen hat, weil die E-Mail schlecht war.(Nicht nur laut D. Ogilvy ein muss für Leute in der Kommunikationsbranche)
Paul Chin
Comentado en Canadá el 13 de marzo de 2014
I thought of enrolling in a short course to improve my business writing skills, then I found this book online with great reviews. I purchased it, and found it to be compact, complete and very resourceful. Its also current, and has so many tips that I found myself improving my memos, emails, documents almost immediately.
Productos recomendados

Mex $1,446.13

Mex $ 665 .00 Mex $665.00

4.8
Elegir

Mex $923.09

Mex $ 507 .00 Mex $507.00

4.9
Elegir